Project: On Purpose, With Purpose

Client: Warner Records UK

Role: Creative commissioning, project management, marketing execution, social media strategy

Ghetts x Slawn

For his next album, Ghetts wanted to work with an artist to create an artwork which was more tangible than just a digital image. At the time, British-Nigerian artist Slawn was still upcoming and building his profile but Ghetts partnered with him to create what was to become the album artwork. We’d documented the evening Ghetts & Slawn had spent in the studio to create the piece, showing the whole creative process of the two. The brief was simple: maintain Slawn’s artistic identity whilst adding flourishes of Ghetts’ own vision, influenced by the music from the album.

The artwork was then used for both the digital and physical album products (vinyl, CDs etc.) and Slawn has since gone on to have major brand partnerships including Ferrari, Rolex and BRIT Awards.

Annual Donation to Newham & Essex Beagles