Chronixx

Project: Ongoing music campaign

Client: Soul Circle Music (Jamaica)

Role: Creative commissioning, project management, international marketing, social media strategy

Based in Jamaica, Chronixx wanted to create noise in the lead-up to his sophomore album. This was during the unexpected Covid-19 lockdown so media and travel opportunities were restricted, which impacted the campaign activity.

With this in mind, the focus was on digital marketing, an impactful social campaign and remote media opportunities.

Rolling Stone Premiere

To launch the campaign, Chronixx was interviewed for the Rolling Stone Magazine to set the tone for the upcoming music and campaign activity.

This was a big moment as there are very few Jamaican artists that have featured in Rolling Stone Magazine.

Tonight Show with Jimmy Fallon

Chronixx was given the opportunity to deliver a TV performance, which had been produced and creative directed by Chronixx, myself and the management team.