DLT Malta 2022-2023
Project: DLT Malta launch campaign
Client: DLT Brunch / Live Nation
Role: Marketing Consultation
Provided holistic marketing consultation to the DLT Brunch leadership team, spanning brand partnerships, digital strategy, OOH activations and project management.
With its inaugural event in 2022, headlined by Wizkid and KAYTRANADA, sold out within the first few months of launch, followed by consecutive sell-out years. DLT Malta has strengthened the DLT brand across its domestic and international offering, delivering brand presence in new territories and creating new opportunities for brand partnerships.
Key Highlights
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6 million views of #DLTMalta on TikTok over a 4-day period
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Over 10 million social impressions during the 4-day event
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Over 3,000 tickets sold per year (6k+ across the two years)
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Brand partnerships including Puma, Red Bull and Farai London
