A brand partnership which tapped into culture and legacy. Clarks Shoes has been an influential fashion brand in Jamaica over several decades and is undeniably the most aspirational brand on the island. It’s a staple across generations of Jamaicans and we leveraged this to support Chronixx’s own music campaign. The partnership included ATL advertising including billboard and print adverts, as well as BTL tactics across digital marketing.

Client: Clarks Shoes

Location: Jamaica, UK, Kenya